Author Archives: DonateWise

How DonateWise increased the conversion rate at jameshawk.pl – case study

The competition in the e-commerce market is fierce, and the fight for the customer becomes more demanding. Actions to improve the UX (User Experience) and CRO (Conversion Rate Optimization) are becoming more and more important, as they allow you to obtain maximum revenue from each visit to the store. The jameshawk.pl online store managed to […]

How to introduce CSR activities in an online store?

Prosocial activities are becoming an inseparable element of building a brand image and business development. Consumers expect entrepreneurs to be involved in social initiatives and are more likely to buy in online stores supporting charity organizations. How to start CSR activity, which remains one of the competitive advantages and is becoming a standard in e-commerce? […]

How to increase customer lifetime value in online store?

Online shopping is becoming more and more popular and the number of e-consumers is constantly growing. At the same time, the number of online stores is peaking and the high competitiveness results in even higher costs of acquiring customers.¬†Marketing managers are willing to accept the higher acquisition costs for consumers in the hope that they […]

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